for Venchi
/ Chocolate, Identity, Creativity
Since 2013, Valentina Folli and Margherita Paleari are offering design consultancy to Venchi.
We started with a complete identity restyling, a new logo and the motto “Buono Buonissimo”, followed by over 20 new packaging items. Our goal was to create a recognizable product identity through a mix of ingredients: tradition, elegance and irony.
Through the years the identity has been updated, following the physiological growth of the brand.
We have worked on the chocolate shapes, on the packaging design (both retail and wholesale), seasonal capsule collections, in-store merchandising, Anniversary collection, Asian markets festivities.
Identity 2.0
CORPORATE PACKAGING / 2021
- 70% SUGAR
- 70% SUGAR
Chocolate Design
PRODUCT DESIGN / Since 2017
140° ANNIVERSARY CAPSULE
140° ANNIVERSARY CAPSULE
Merry
Chocolate
CAPSULE / Christmas 2020 - 21 - 22
L’Amor
Goloso
CAPSULE / February 2021
CONSULTANCY AND DESIGN DIRECTION: