In 2017 Valentina Folli became ICMA’s Art Director. Since then she has completely re-designed the historical company identity and logotype (with Margherita Paleari). She has reorganized, implemented and harmonized the exhisting paper collections, completely redesigning the company catalogues.
She has created the KIND collection from scratch: a series of 100% recycled papers, FSC Recycled Credit, using as little resources as possible, including pigments, water, materials. Kind won the Luxe Pack in Green price in 2020.