Unlock the full potential of your brand by running a Design-driven Customer Research with us.
Discover What People Really Think — and Why.
Sometimes, you feel the need to understand your clients, customers, or the public’s perception of your brand at a deeper level — but you're not sure where to start.
Instead of relying on costly quantitative research, consider a Design-Driven Customer Research approach: fast, insightful, and action-oriented.
Over the years, UNA.works has developed this unique methodology to help brands bridge the gap between intuition and evidence. Now, it's available to entrepreneurs, investors, and consultants who value quality over quantity, and actionability over abstract theory.
1. Curated (and Adaptive) Questions
Sometimes, it’s hard to know exactly what to ask your customers or prospects. And even when you do, asking the right questions in the right way — at the right time — can make all the difference.
At UNA.works, we design research questions with intent: sharp enough to unlock insight, open enough to invite depth.
Our design-driven process allows us to adapt the flow in real time, turning interviews into meaningful, relevant conversations — not rigid questionnaires.
2. Selected People
Sometimes, what you really need is a fresh pair of eyes — people who can look at your brand or market from unexpected angles and help you unlock new potential.
Sometimes, you need perspectives that are simply out of your current reach.
UNA.works carefully selects participants to create a panel that is both diverse and relevant. From everyday voices that represent the “vox populi”, to design and brand experts across different levels of seniority — including international students from top design schools — and handpicked professionals from key industries.
We make sure you're hearing from the right people, not just the usual suspects.
3. Actionable Insights
Sometimes, it’s not enough to understand what people think, feel, or expect. You need to act on it. You need insights that move you forward.
At UNA.works, we approach research with a design mindset — connecting the dots, spotting meaningful patterns, and translating them into clear directions for brand evolution, product innovation, or strategic shifts.
We don’t just uncover insights. We make them actionable, so you can imagine, design, and drive real change.
Curious to Know More?
If you're interested in how we scout the right people, how we design our conversations, or how we extract insights you can actually use — let's talk.
We’ll be happy to walk you through our approach, and explore how it could work for your brand.